The Life Cycle of a Phenomenon tends to be characterized by distinct phases.
A dominant personality or coaches propose a new and transcendent idea pledging a panacea for disconnected individuals.
And so it goes. They’re getting ready to challenge the establishment down in Brisbane. Pressure is mounting. Signs of trouble appear from the sidelines. One individual, naked, nervous, the phrase ATTACKING MINDSET displayed prominently as a statement, has emerged through the lines and is removed with discretion to a different team elsewhere.
Do you recall the early days, when everything was fresh? The initial phase, of pure instinct.
Team architects promise a fresh beginning, hope for a future, camaraderie, salvation within a community united in belief in the philosophy.
What did it represent initially? A team united feeling good. Tattoos. Strength. Focus. Peak performance vibes. Oh sure, The team insist they don’t use the label, ironically because if it doesn’t exist, what was that spectacle?
Yet it’s clear its essence. It’s the batsman executing a stroke so unconventional it’s beyond belief. It’s the adrenaline of the captain at his peak, an expression conveying: pensive Nordic god, beard made of wood, natural look, so authentically Modern Savage you half-expect to look down and notice he’s fielding in the field stripped to the waist embracing nature.
It’s Ben Duckett often seen speaking publicly, appearing as a happy little woodland creature smartly dressed, expressing thoughts like we are actively deconstructing the orange. And yes, the energy, initially, was entirely positive.
Growth phase. Cohesion maintained through repetition of mantras. These ideas are often illogical as a loyalty check.
Does anyone else feel? The criticism, the anger, the feeling of letdown post-defeat seems too strong, too much. The batting collapsed on the field, as history shows. They were torn apart while bowling for a couple of hours when tactics failed, outplayed by the opponent batting like England but better, adjusting to the pitch, a man playing with aura.
And now we have this the criticism, the rage, the view of the sport as a kind of abomination. The consensus is that losing isn’t enough, they need to lose righteously, to be cleansed, obliterated, destroyed by the vengeful purity of the pace attack, the low-fi orthodoxies of the bowler, out there celebrating achievements with a bashful smile similar to getting a pleasant gift. How will they respond?
Problems arise due to setbacks. But the cult cannot admit errors. It begins to thrive on hostility externally.
The fact remains, half a week out from the second Test, we have now reached a critical juncture in the journey of this movement. Victory is possible in the next Test through aggressive play. More likely, failure may follow. And if they do lose it seems we really might be entering the final stage.
Ahead of this, a couple of points to consider on the topic. Previously, back in those heady early days, of optimism and energy, I wrote an article calling it a phenomenon. There was outrage, which was helpful as it’s known how to confirm something definitely isn’t a cult is when its acolytes send hundreds of furiously one-eyed messages rejecting criticism of the beliefs.
Recent events in the last few days is just as interesting. Opposition to the style is now the trend. We have a uniformly angry internet, angry English pundits, shots of angry middle-aged supporters abroad missing out on play, like a room full of timeshare owners seeking justice.
On the other hand, we have the wider backdrop of Australia’s more nuanced ingrained annoyance towards the unconventional visitors, claiming, hey, that thing you love and have fostered and nurtured as part of your identity from the opposition, well, it’s all a bit of a gag ultimately.
This is the core issue. All movements are similar. The approach was a phenomenon because cricket is a cult. Or at least, the team has long been exclusive, a circle, a private event, a closed world with centuries of ceremonial past behind it. This has always been where influence is guarded. It’s the British pastime of the nation, the original sports washers. And guess what, the nation has its own culture, a system of unknown levels, a place that literally still has a king.
The team have been isolated within this world for years. Seeking change, to foster positivity, they are mirroring their upbringing, forming a new circle, a closed circle, but doing it this time with a new team and a mentor who wants you to be yourself if you fit the mold.
Live where your feet are. Run towards the danger. Despite efforts, you’re always basically in the same place.
Reflecting on this, it might be appropriate to offer compassion for the approach, to recognize its positives, of which there are many. What does it represent? Promoting liberation. Challenging orthodoxies. Batting aggressively|Attacking with
Liam Verhoeven is a digital content curator who scours the web for the most engaging reels and videos.